Savitha Bhabi | Even Online Dating Isn’t Recession Proof

Despite a strong fourth quarter of 2008 online matchmaking sites like Match dot com and Yahoo Personals are now starting to feel the pinch of an extended Recession. Approximately one year ago online matchmaking sites were touted as being in a Recession proof business, however times have changed and the large online dating sites are finally attempting to change with them. There are several reasons why these types of sites are now starting to feel the sting of this economic situation.

One of the main reasons these sites were still feeling Recession-proof was that revenue was still being generated from members who signed up for extended membership periods, generally longer than one month. As these memberships expired and were not renewed – perhaps because the member was no longer in the same financial situation they were when they first joined – the revenue of these sites began to decrease dramatically.

This is a positive development for anyone who is currently debating whether to purchase an online dating membership. Internet personals sites are offering more incentives than ever before, especially to first time members. Match.com is offering discounted subscriptions and new members can take advantage of Yahoo Personals free trial offer.

Even now as the economy seems to be coming out of the Recession, there are opportunities for conscientious online consumers to shop smart and benefit whether it comes in the form of a free online dating site membership or some other form. Despite what some internet dating review sites said earlier in the year, even the romance business has not been unaffected by our most recent Recession. There are still opportunities for good deals and now is the time to take advantage of the ones you find. It is up to the consumer to take the bull by the horns and reap the benefits that this current economic situation has provided. There is no way to know how long these deals will last.

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